Press Release
Credit Suisse Supports the Georg Baselitz Exhibition
At the Museo d'Arte Moderna in Lugano from May 6 to September 23.
Lugano, May 4, 2007 In keeping with established tradition, Credit Suisse
will once again be supporting the Museo d'Arte Moderna of the City of Lugano
this year as a sponsor of the major retrospective dedicated to the famous
German artist Georg Baselitz.
Credit Suisse first supported an exhibition at the Museo d'Arte Moderna in
Lugano back in 1992. Since then, the works of numerous world-renowned
painters and sculptors have adorned the museum itself or the streets of the
city of Lugano, always meeting with the approval of the public and the
critics. Over the past 16 years, Credit Suisse has stayed faithful to the
museum, renewing its commitment year after year, and over time its initial
sponsorship activity has evolved into a true partnership success story.
Cultural sponsorship is of prime importance in the communication strategy of
Credit Suisse and is an integral part of its corporate philosophy. Within
the immense, multifaceted world of culture, the bank has decided to focus on
fine art, classical music and jazz, and works together with prestigious
cultural institutions. Across the country, important pillars of the cultural
commitment of Credit Suisse include support for the exhibitions at the
Kunsthaus Zürich, the Kunstmuseum Basel, the Fine Arts Museum Berne, the
Kunstmuseum Winterthur, the Fondation de l'Hermitage in Lausanne, the
Fondation Pierre Gianadda in Martigny and the Museum Rietberg in Zurich,
while in Ticino the choice from the outset was the Museo d'Arte Moderna of
the City of Lugano. This collaboration in Lugano has proved highly rewarding
for the past 15 years and has made it possible to consolidate the
initiatives of the Museo d'Arte Moderna, the Cultural Activities Department
and, last but not least, the city of Lugano, which is a magnet on the
international art scene.
This year, the Museo d'Arte Moderna will present a retrospective dedicated
to Georg Baselitz, a German artist best known for painting his subjects
upside down, depicting people and objects from an unusual perspective.
Credit Suisse would like to express its sincere thanks to the City of Lugano
Cultural Activities Department and to the museum staff for their skill and
enthusiasm in arranging this event of great cultural significance, which is
certain to draw large numbers of visitors to Lugano.
Credit Suisse and
Sponsorship
Sponsorship has a long tradition at Credit Suisse, and it has been a
permanent feature of the bank's corporate and communication strategy for
more than 25 years now. Through its national and international sponsorship
activities, Credit Suisse supports various partners in the worlds of sport
and culture. In the sports world, it focuses on Formula One with the BMW
Sauber team, and football with the Swiss national teams, as well as golf and
equestrian events. Regarding culture, it concentrates on classical music,
jazz and the fine arts.
Information
Gabriela Cotti Musio, Media Relations, Credit Suisse, Lugano, +41 (0)91 802
62 58
Credit Suisse
As one of the world's leading banks, Credit Suisse provides its clients with
investment banking, private banking and asset management services worldwide.
Credit Suisse offers advisory services, comprehensive solutions and
innovative products to companies, institutional clients and high-net-worth
private clients globally, as well as retail clients in Switzerland. Credit
Suisse is active in over 50 countries and employs approximately 45,000
people. Credit Suisse's parent company, Credit Suisse Group, is a leading
global financial services company headquartered in Zurich. Credit Suisse
Group's registered shares (CSGN) are listed in Switzerland and, in the form
of American Depositary Shares (CS), in New York. Further information about
Credit Suisse can be found at www.credit-suisse.com. |
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